I Love Coffee, Do You??

I recently purchased a coffee brewer by the name of BrewStation Deluxe by Hamilton Beach. It's about $60, it's programmable and the ability to make both hot coffee and iced coffee. Pretty fantastico stuff I have. Here are the product features:
1) 12-cup coffeemaker with enclosed brewing system and no need for a carafe.
2) 1-handed dispensing; 4 brew cycles; brew-pause function; thermal-lined insulation.
3) Large digital clock/timer; programmable for "wake-up" coffee; auto shutoff.
4) Permanent Gold Tone filter and water filters included.

Hamilton Beach BrewStation Deluxe

Have used it twice, so far have not seen any problems with it apart from when it is brewing it makes some water pumping 'noise', it's not loud and you won't be able to hear it from your kitchen to your bedroom. It does not drip when you dispense the coffee which is neat!! It keeps the coffee warm for hours but not roast it which is cool!! It generates a splendid coffee aroma throughout the house after brewing which is tempting!! Overall I love it for now, let's see how difficult it will be when I wash it each month.

Now to ground coffee. I purchased the Equal Exchange Organic Coffee, Breakfast Blend type as you see below. Some history, EE was founded back in 1986 (my birth year) and is the oldest and largest Fair Trade coffee company in the United States. What the heck is Fair Trade coffee? It is coffee which is purchased directly from the growers for a higher price than standard coffee. The purpose of fair trade is to promote healthier working conditions and greater economic incentive for producers. Fair Trade certification began in the Brazil in 1988 in response to dropping coffee prices in the world market. The supply of coffee was greater than the demand, and since no price quotas had been reimplemented by the International Coffee Act,the market was flooded. Fair Trade certification aimed to artificially raise coffee prices in order to ensure growers sufficient wages to turn a profit. This is why the 12-pound bag cost me *$9.99* in the first place!!

Equal Exchange Organic Coffee: Breakfast Blend

This is *STRONG* coffee be warned. I love strong coffee, REAL coffee. All you need for coffee tasting is just your nose, your mouth and your throat.

Aroma: Toffee. 
Flavour: Not overpowering hence balanced.
Mouthfeel: Smooth, not too harsh.
Acidity: Bright which makes the coffee taste really strong. Got ommphh!
Aftertaste: Bitter, the finish is good and leaves a dense feeling.

Overall: Truly a breakfast blend. One that will get you upright pumped and ready for the day.